CRM stands for “Customer Relationship Management”, and this is a software that helps businesses to store the customers data on a single platform with a ease of usage so that the employees can manage their leads effectively by strengthening relations with customers. CRM systems not only store the customers information, it also helps to use this information for business advantage. An effective CRM platform let’s the employees to store the lead information at each stage accurately and helps to report all the necessary KPI’s (Key Performance Indicators) to increase efficiency of the business.